37.4 million Adults in the UK use Facebook on a regular basis; around 7 out of 10 Twitter users say they are more likely to buy from a brand they follow on Twitter; and LinkedIn accounts for 64% of social media traffic to business websites. When used correctly, social media can be an effective tool in growing your business, both online and offline. With statistics like this it’s an area that’s impossible to ignore.
The workshops below are all aimed at developing your understanding of Social Media and sharing our top tips on how it can be used to grow your business.
A ‘good’ social media profile can make all the difference between someone engaging with your business, or choosing to build a relationship with somebody else. This workshop will walk you through the process of optimising your Facebook and Twitter accounts for business use, making sure your logo and images have maximum impact and giving your biography the wow factor. Whether you’re just setting up your profiles and want to know what to do or you already have accounts but feel they could be more effective, this course is for you.
This workshop is for those who struggle to find time to sit down and explore the latest platforms, or who want a bit of support to get them started. Covering the most popular social media platforms, you'll also get the chance to have a go at some of the more creative and upcoming platforms. This workshop is a great opportunity for those who want a guided tour of social media, with the time to practice and explore too. It is suitable for those who haven't already signed up for social media accounts, and those who have, but need help finding out 'what next'.
“ This course provides a great opportunity for those who are just starting out with their online promotions and want to know more, and for those who already have an online presence but aren’t seeing results. This workshop covers how to manage your online reputation and will help you get to grips with social media, mobile and location based services. It also looks at your conversations and communications online and how they connect with the offline (real) world. We will also look at how to develop a social media strategy and what you can do with a hashtag (you’d be amazed).
“LinkedIn is just about having your CV online, right?” You couldn’t be more wrong. LinkedIn has become THE social network for professionals and with over an estimated 14 million UK users, the place to connect with other businesses and professionals. Why does it work? It’s based on exactly the same principles that we utilise in the real world, making referrals, sharing knowledge and networking. This workshop is full of advice and tips on how to get the most from your LinkedIn account, how to establish yourself as an expert and how to use the online world to compliment your offline networks.
“ This workshop focuses on how to use social media as an effective tool to promote your one-off and regular events, build a wider following for your projects and how to build a stronger support from your online communities. The workshop will also cover what to do online when you don’t have any events to promote, to make sure you don’t lose your momentum.
There is no doubt that Social Media should be a tool within every business marketing toolkit, but many businesses still struggle to get past the concept of ‘push’ marketing and using it as a broadcasting tool. Social Media is most effective when it’s an interactive space used to build relationships and turn potential customers into advocates and fans. This session is full of tips and examples of how to truly engage on social media, looking at simple methods to increase the effectiveness of your content, and examining the usefulness of paid for services on Facebook and Twitter.
“ For many, the biggest cost of Social Media is the time it takes to implement it properly. This session will show you some of the best (and usually free) tools that exist to streamline your social media, both online and on mobile. We will also look at some of the up and coming tools, programmes and platforms which will give your online presence that added “Oomph” to make you stand out above the noise. The session will also consider some of the legal implications of posting content online and how you can work with your staff to protect everyone involved.