Content marketing is seen by many, including ourselves, as the best way to win new customers and grow your business. By creating and publishing content which is of value to your audience you position yourself as an authority and customers will always be looking for someone they can trust.

Whether you’re a business, charity or a community organisation publishing good multimedia content will help you get your message across. All the workshops below are aimed at developing your skills to create and distribute, great content that will make you the go-to person in your niche.

 

You wouldn’t engage in traditional marketing without having targets or developing a strategy, so why do so many businesses do this online? This workshop will explain why having an online strategy is essential for any business wanting to see growth and win new customers. We will look at how to target your demographic online, produce high quality content on a budget and make use of the Social Media platforms we have at our disposal. We will look at how to create effective SOP’s (Standard Operating Procedures) for your content to ensure it has the maximum effect.

Social Media is a great way to build awareness and engagement, but ultimately you want to be driving those new contacts to your website. Why? That’s where they can find out about your services and products and make the transition from fans to customers. Blogging is a simple, yet highly effective way of doing this. What’s more, if you do it right, Google will love you for it. This workshop will cover what it takes to write an effective blog post, and then all the tips and tricks to make sure it is seen.

“E-Mail marketing is still the preferred and most effective method of customers hearing about your services. This workshop will look at how to plan and deliver effective email-marketing campaigns, how to monitor and respond to the results of those campaigns and make it a regular part of your overall strategy. We will examine the various tools available to help achieve your targets and understand the dos and don’ts of online promotions.

“Podcasting is not difficult. With the right equipment and a little bit of technical know-how, you could be producing your own podcasts within days. This workshop will help you take a podcast to the next level, including how to get the best sound possible, attracting guests and how to publish your podcast for the world to hear. We will also look at free and easy to use tools to give your podcast the professional edge. Once you’ve attended this session, you’ll be producing audio which helps you connect with you customers in a new and exciting way.

“Who better to advocate your services than your customers or clients themselves. Video is the ideal way to capture authentic and trustworthy testimonials. This workshop will examine the power of storytelling through video and how you can use it to benefit your business or organisation. By working through the planning process, we will structure, create and edit a piece of video ready to be published that same day. The session is hands on and will make use of cameras, mobile phones and software free to download on any computer.

Around 75% of homes in the UK now own a computer or a laptop, not many know that it already contains all the software you need to create compelling videos which can then be published online. Participants will be invited to bring their own devices as we deliver the workshop using multiple free programmes.

“Want to know how to write a press release that a journalist would love? How about using that same piece of content to create multiple streams of traffic to your site? This workshop will cover all this and more. By using multiple platforms, lesser known hashtags and some websites you will never have heard of, you’ll leave prepared to get maximum publicity for your event, story project. .

“Almost half of the businesses in the UK are still without websites. With more people turning to Google to find the services and products, they are looking for many of these businesses that are missing the opportunities to be found. Having a website for your business or organisation means that you have the ability to communicate and promote your services 24 hours a day and to the entire world, but many worry about the expense and expertise required to get started online. This one day WordPress Training workshop is designed to give complete beginners the skills they need to build and manage a website using the WordPress content management system.

“This course takes you through the world of analytics in detail, focusing on increasing your understanding and ability to use analytics tools and interpret data in order to promote your work more effectively and to a wider audience online. It will focus on free Google/Facebook and Twitter analytics, but include other online resources available.