Content marketing is seen by many, including ourselves, as the best way to win new customers and grow your business. By creating and publishing content which is of value to your audience you position yourself as an authority and customers will always be looking for someone they can trust.
Whether you’re a business, charity or a community organisation publishing good multimedia content will help you get your message across. All the workshops below are aimed at developing your skills to create and distribute, great content that will make you the go-to person in your niche.
You wouldn’t engage in traditional marketing without having targets or developing a strategy, so why do so many businesses do this online? This workshop will explain why having an online strategy is essential for any business wanting to see growth and win new customers. We will look at how to target your demographic online, produce high quality content on a budget and make use of the Social Media platforms we have at our disposal. We will look at how to create effective SOP’s (Standard Operating Procedures) for your content to ensure it has the maximum effect.
It is currently estimated that at least 7 out of every 10 purchases begins with a Google search. As Google’s algorithms continue to develop, it’s becoming more difficult to predict what will rank well, but it’s only the businesses that rank well that will be found in the search process. One thing we do know is that Google values the customer experience, promoting interesting and relevant content over sales pages and product descriptions. In other words, the more content you can offer your customers on your website, the more likely you are to be rewarded with high rankings and more website visits. This workshop will show you how to create a content marketing strategy, offering more value to your customers and as a result, turn your website into a lead generating machine.
“E-Mail marketing is still the preferred and most effective method of customers hearing about your services. This workshop will look at how to plan and deliver effective email-marketing campaigns, how to monitor and respond to the results of those campaigns and make it a regular part of your overall strategy. We will examine the various tools available to help achieve your targets and understand the dos and don’ts of online promotions.
“Podcasting is not difficult. With the right equipment and a little bit of technical know-how, you could be producing your own podcasts within days. This workshop will help you take a podcast to the next level, including how to get the best sound possible, attracting guests and how to publish your podcast for the world to hear. We will also look at free and easy to use tools to give your podcast the professional edge. Once you’ve attended this session, you’ll be producing audio which helps you connect with you customers in a new and exciting way.
“Who better to advocate your services than your customers or clients themselves. Video is the ideal way to capture authentic and trustworthy testimonials. This workshop will examine the power of storytelling through video and how you can use it to benefit your business or organisation. By working through the planning process, we will structure, create and edit a piece of video ready to be published that same day. The session is hands on and will make use of cameras, mobile phones and software free to download on any computer.
Around 75% of homes in the UK now own a computer or a laptop, not many know that it already contains all the software you need to create compelling videos which can then be published online. Participants will be invited to bring their own devices as we deliver the workshop using multiple free programmes.
“Want to know how to write a press release that a journalist would love? How about using that same piece of content to create multiple streams of traffic to your site? This workshop will cover all this and more. By using multiple platforms, lesser known hashtags and some websites you will never have heard of, you’ll leave prepared to get maximum publicity for your event, story project. .
It is estimated that by the end of 2019 over 80% of all internet traffic will be video. Just look around, whether it’s Netflix or Youtube, Snapchat or Facebook Live, consumers just can’t get enough of what’s arguably the most engaging form of media currently available. But with so much around, how do you make sure that it’s your content that’s getting the attention. The answer is quite simple, to do it right. This workshop will share some of the secrets to creating engaging video and show you how it can be done without breaking the bank. We will also examine the style of videos which are seeing success right now and show you how to generate video topics that your customers want to see. You will also get hands on with recording equipment and edit your own short piece of video. From case studies to a sneaky look behind the scenes, this workshop will give you plenty of reasons to see video as a key component of your marketing strategy.