Are you social listening in the Dark?
First off, let’s explain what “social listening” actually is.
If you’re using social media, chances are you have your notifications switched on, and are only checking and answering private messages if you get an alert. Then you’re social monitoring.
To get to social listening, you need to go much further, and deeper.
The aim of the game with social listening is analysing conversations, reflection and understanding, tracking conversations and sentiments around words/themes/brands.
This is s...Continue Reading
DigiEnable Podcast - October 2019
DigiEnable Podcast Show Notes for October 2019
1. Google’s “September 2019 Core Update”
It’s seems long gone are the days where google names is search algorithm updates fun names!
This includes better options to preview your structured data in the search console, meaning more control of your search listing display.
Using Snapchat for Business
Recently we were invited to speak on a webinar for retail business owners, about the benefits of Snapchat, reaching 6.2million people in UK and having 190 million daily active users, it’s worth taking a look at.
Snapchat is renowned for being a platform where young people spend most of their time. When you think about how most of their parents will be on Facebook, it makes sense they’d want to be somewhere different.
How to Sell and Engage with different Generations (Gen X, Y & Z)
Millennials are challenging the way businesses across the world do business. If businesses don’t change the traditional buyer-seller relationship, businesses will die.
It sounds like a sweeping click-bait headline, but the research is there and if businesses don’t “move with the times” they will die out, along with their increasing aging client population.
This of course, won’t happen immediately, but if you think about how you can future-proof the way you sell and communicate with your clients and customers, you will save yourself future stress further down th...Continue Reading
Why is Social Media is Important for Business?
As those of you who are subscribers to our email newsletter will already know, we have exciting news to share for 2019. Not only are we loving 2019 so far, working with lots of you fabulous people, but we also have a new addition to our team!
Neil joins the team this year to support our new done-for-you services, offering Social Media Management.
After lots of you come on our training courses, and then ask us if we can do it for you, we’ve always said if you can do it yourself, that’s always the best option. But the more and more we talk to you, we understand t...Continue Reading
3 Reasons Social Media and Office Christmas Parties Don’t Mix
“He's making a list
He's checking it twice
He's gonna find out
Who's naughty or nice”
- “Santa Claus is Coming to Town”
It’s upon us, whether you like it or not Christmas is just around the corner. It snuck up on you while you were getting over Halloween and let’s not even talk about Black Friday, just in case you were one of the one’s who went a little crazy in the sales. Pretty much everyone we know is already well and truly into Christmas mode, which means that the annual office party is right around t...Continue Reading
Boosting Your Online Visibility in your Coffee Break
Not content with a Website Optimisation in Your Coffee Break, we also have tips on Boosting Your Visibility in your Coffee Break too! A coffee break, we see as a 15 minute slot of time, you can be utilising to it’s max! It doesn’t have to be every day, but if you changed just one of your coffee breaks into a massive productivity session, we think you’d get the bug for it!
First off, we’d suggest carving out a specific time slot of 15 minutes (or more if you can!) for a focused...Continue Reading
Produce Engaging Photography with your Smart Devices
Do you carry a smart device in your pocket or bag pretty much all day everyday? Then you could be using this vital tool to help with your marketing and digital storytelling for your business or organisation!
A smart phone or tablet can help you take photos, videos, edit them, add text, make them look all shiny and engaging and share with your clients, customers, supporters and the world. Awesome hey?! But you might need a bit of a hand getting those images as good as possible, with the tech you have to hand. Here’s where we can help.
Simple Ways to Build Video Into Your Marketing Mix
If you have yet to start using video as a marketing tool, then it’s time for you to get caught up. It’s possible that many of your competitors have already been integrating video into their marketing mix for some time now, so you need to make sure that you do what you can to have video play a bigger role in your online marketing strategy. How do you go about doing this?
1. Make a video promoting other content you’ve created - Have you created any piece of content that is really useful and has considerable value? It’s the kind of content that you ...Continue Reading
Top Tips for Using LinkedIn and Twitter for Promotion
We regularly get asked what the top tips for using social media for business and promotion are, so we thought we’d give you a flavour of the tips we share in our workshops, but also it’s a prompt for you to clean up those profiles, and update your info from last year!
Top LinkedIn Tips
So, most of you might have a profile, but you don’t feel you’re really “using it”? Here’s some tips that will help maximise your profile, and gets some conversations started!
- Smiley Professional Photo of you