Are We Paying Attention to Our Google Analytics Bounce Rate?

So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now they’re clicking the exit button.

What made them leave? They took the time to visit, so there’s a good chance that we may have a product, service or solution that they are looking for. But instead of further exploring (to get to know the business and hopefully take ou...

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Gain Youtube Subscribers with these 4 simple tips

Over 4 billion videos viewed — that’s how much video content we consume every year (although we do eat more burgers than we watch videos, because that number pales in comparison to the nearly 300 billion burgers McDonald’s serves). But the rising influence of video cannot be ignored, especially when it can affect a business.

And no other video platform is more popular than YouTube. Owned by Google, with one billion unique visitors every month, the video sharing website has become the go-to source for every type of video — from how-to’s of just about everything to animals...

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What Are Blackhat SEO Techniques and Why It Pays to Avoid Them

Leading search engines continue to strive to make the Web a more useful and beautiful place. Google, in particular, constantly updates its algorithm and runs ongoing checks to make sure their search results accurately reflect the content and purpose of the websites they list and index.

If you want a more visible website, it’s important to be using optimisation techniques that are recognised and approved by search engines you want to be seen in.

In this changing Web landscape, it’s understandable why optimising your website today does not simply mean dressing it ...

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How Multimedia can make your Content Marketing Rock

“Buy me.” How many innovative and creative ways can your business communicate this simple yet utterly crucial message — without bombarding your target market with it?

The answer lies in multimedia.

With multimedia, you get to combine a variety of formats to communicate your message. You can use stunning graphics, brilliant videos, eye-catching infographics, beautiful images, engaging audio, and for businesses that have mastered it, the interactive multimedia format.

With a remarkable mix of innovative and creative tools integrated into your content market...

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