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DigiEnable Podcast - August 2020

DigiEnable Podcast Show Notes:

1. Microsoft's robot editor confuses mixed-race Little Mix singers

Our top story last time, was about Microsoft replacing it’s contract journalists with automated systems, well it didn’t take longs to see a report of how it can all go wrong…

Microsoft Network’s artificial intelligence illustrated a story about the Little Mix singer Jade Thirlwall (left) with a picture of her bandmate Leigh-Anne Pinnock (right).

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DigiEnable Podcast - June 2020

DigiEnable Podcast Show Notes:

1. Microsoft is to replace dozens of contract journalists on its MSN website and use automated systems to select news stories, US and UK media report.

But it employs journalists to decide which stories to display and how they are presented.

Around 50 contract news producers will lose their jobs at the end of June, the Seattle Times reports, but a team of full-time journalists will remain.

Some sacked journalists warned that artificial intelligence may not be fully familiar with strict editorial guideli...

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DigiEnable Podcast - April 2020

DigiEnable Podcast Show Notes:

 

1. April – the new January

Great time to reboot your marketing strategy – new tax year, new budgets, new quarts time.

https://www.smartinsights.com/digital-marketing-strategy/how-to-restart-your-2020-marketing-strategy-on-the-right-foot/

 

2. Tips for Staying Productive when working from home (DigiEnable Blog)

...
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DigiEnable Podcast - October 2019

DigiEnable Podcast Show Notes for October 2019

1. Google’s “September 2019 Core Update”

It’s seems long gone are the days where google names is search algorithm updates fun names!

https://www.semrush.com/blog/google-news-digest-broad-core-update-fresh-gsc-data/

This includes better options to preview your structured data in the search console, meaning more control of your search listing display.

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How to be found easier online (by new clients who don't know you exist yet)

Unless you have a popular name like “John Smith” or “abc services”, chances are you are already ranking on Google and other search engines for you brand name, that should be quite a simple task if you produce content online, use a few social media platforms, and ideally the crem-de-la-crem have your own website.

So that’s great, but businesses are usually missing out on 71% of online business leads, because when buyers are using a search engine they are typing in “unbranded keyterms” about what products or services you sell, rather than who you are (...

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Creative Ways To Explain SEO To The Non-Technical

Search engine optimisation or SEO is a broad and notoriously technical topic. Even people who have been working in the industry for years can still have difficulty understanding some aspects. Assuming that a non-technical individual will comprehend the ins and outs of SEO is like expecting a newborn to speak a language fluently.

It takes time to understand any technical topic. When it comes to SEO, you might need to get creative and dig deep for ideas you can use to explain the concepts. Here are a few ideas that we hope will help you, and others you talk to

“...
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Top 3 Mistakes You Might Be Making With Your Website

So you’ve spent on average, research shows, £10,000 or a full 5 days work on building your current business website. Now is the time to make sure people can find it!

Businesses are missing out on over 71% of online sales leads, just because they aren’t optimising their website for SEO. It can be a few simple tweaks that could get you higher than your competitors for your chose products and/or services.

The aim of the game is to give the search engines (mainly Google for the UK) exactly what they want… and they want good quality websites and regular content.

...
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Boosting Your Online Visibility in your Coffee Break

Not content with a Website Optimisation in Your Coffee Break, we also have tips on Boosting Your Visibility in your Coffee Break too! A coffee break, we see as a 15 minute slot of time, you can be utilising to it’s max! It doesn’t have to be every day, but if you changed just one of your coffee breaks into a massive productivity session, we think you’d get the bug for it!

First off, we’d suggest carving out a specific time slot of 15 minutes (or more if you can!) for a focused...

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Website Optimisation in Your Coffee Break

Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your coffee break.

Ok, so why do website still matter? Are we all just using Facebook now? Here's some stats to help you out...

  • 97% of Internet Users search for Businesses online
  • 61% of local searches result in a phone call to a business
  • 9 out of 10...
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Long Tail Keywords - The Key to Growing Your Website

Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing.

Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO potential. So let’s talk about how you can grow your website with long tail phrases.

Competition for Keywords is High

The reality is that competition for keywords has never been higher. With only ten spots on Google...

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