Are you social listening in the Dark?

First off, let’s explain what “social listening” actually is.

If you’re using social media, chances are you have your notifications switched on, and are only checking and answering private messages if you get an alert. Then you’re social monitoring.

 

To get to social listening, you need to go much further, and deeper.

The aim of the game with social listening is analysing conversations, reflection and understanding, tracking conversations and sentiments around words/themes/brands.

This is s...

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Website Optimisation in Your Coffee Break

Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your coffee break.

Ok, so why do website still matter? Are we all just using Facebook now? Here's some stats to help you out...

  • 97% of Internet Users search for Businesses online
  • 61% of local searches result in a phone call to a business
  • 9 out of 10...
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Long Tail Keywords - The Key to Growing Your Website

Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing.

Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO potential. So let’s talk about how you can grow your website with long tail phrases.

Competition for Keywords is High

The reality is that competition for keywords has never been higher. With only ten spots on Google...

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New Youtube Channel Launches!

Yes, we have crossed over to the dark side, or rather than being behind the camera or microphone, to being infront of it. Liz has launched a new Youtube Channel for you to get the latest Top Tips on SEO, Digital Marketing and Productivity.

Each videos is less than 5 minutes to watch and has follow up information where you can find out more, links to further reading and useful tools for you and your business to be more visible and savvy online. 

 

Get involved by subscribing to the Youtube Channel and clicking the little bell icon which will enable you...

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Google My Business – Getting it Right

Google My Business (GMB) is Google’s way of allowing businesses to increase their visibility in the search listings. They’ve constantly updated their product, including making it easier to generate exposure for your business.

Getting started is simple, but getting it right is much more difficult. This guide is going to show you what you need to do to get your GMB listing right.

Complete Data Works Best

We’re going to assume that you’ve already gone through the basics of sta...

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The Importance of Voice Search for Local SEO

The Importance of Voice Search for Local SEO

Voice search has long been thought of as the new form of organic SEO. In fact, by 2022, commercial voice sales are expected to rise to $40 billion, which is up from the $1.8 billion recorded in 2017.

It will have a range of uses, but for now, its main use is in the world of search. Google Voice Search is pioneering it, but we also have Amazon Echo and Siri as close competitors.

So why is voice search so importan...

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How To Force Google to Visit Your Website

Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled.

Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from the up-above cloud, means that we know a few things about how you can force Google to crawl your website.

Why Your Website Needs to Be Crawled

Your websi...

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SEO Should Complement, Not Compete With Other Marketing Initiatives

When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it certainly shouldn’t compete with your content marketing.

Think of the example of building a house, you’ll not just want walls, you’ll also need windows, doors, furnishings and a team of people to work together to make that happen.

 

The real de...

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Google Search, An Important Stop On The Customer Journey

Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.

Stages of the buying process

1. Raises awareness

At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...

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The Growing Importance Of Voice Search For Businesses Today

Asking Siri, Alexa, or OK Google questions today is practically part of everyone’s daily life. You don’t have to open a search engine and type your question or some keywords to get the information you’re looking for. By directly talking to your smartphone or other gadgets, you’ll get a quick response to your query.

Voice search allows searchers to make voice command search queries through the use of speech recognition technology. When a query is received, search engines will return a direct answer and show a list of results. Search engines will come up with responses by ma...

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