DigiEnable Podcast - April 2021
DigiEnable Podcast Show Notes:
1. DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome.
As Google transitions away from using third-party cookies in Chrome, its developing a new technology called FLoC (Federated Learning of Cohorts), released in late March 2021.
Google claims FLoC offers more privacy than third-party cookies because it monitors activity at a group level rather than an individual level.
With FLoC, browsing activity cannot be tied to any individual user. Tho...Continue Reading