Website Optimisation in Your Coffee Break
Your coffee break can be a good source of downtime, but it can also be a super-charged optimisation time-slot. Even if you pick one coffee break per week to action some of our top tips, you can help your website rise up the rankings! Here’s our top 5 SEO Fixes you can action in your coffee break.
Ok, so why do website still matter? Are we all just using Facebook now? Here's some stats to help you out...
- 97% of Internet Users search for Businesses online
- 61% of local searches result in a phone call to a business
- 9 out of 10... Continue Reading
Long Tail Keywords - The Key to Growing Your Website
Long tail keywords are crucial for a number of reasons. First of all, they’re demanded by Google because they’ve long geared the search engine towards conversational searches. They want to attach their search results to what people are actually typing.
Short tail keywords aren’t dead, but long tail keywords are crucial for upping their SEO potential. So let’s talk about how you can grow your website with long tail phrases.
Competition for Keywords is High
The reality is that competition for keywords has never been higher. With only ten spots on Google...Continue Reading
Google My Business – Getting it Right
Google My Business (GMB) is Google’s way of allowing businesses to increase their visibility in the search listings. They’ve constantly updated their product, including making it easier to generate exposure for your business.
Getting started is simple, but getting it right is much more difficult. This guide is going to show you what you need to do to get your GMB listing right.
Complete Data Works Best
How To Force Google to Visit Your Website
Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled.
Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from the up-above cloud, means that we know a few things about how you can force Google to crawl your website.
Why Your Website Needs to Be Crawled
Your websi...Continue Reading
SEO Should Complement, Not Compete With Other Marketing Initiatives
When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it certainly shouldn’t compete with your content marketing.
Think of the example of building a house, you’ll not just want walls, you’ll also need windows, doors, furnishings and a team of people to work together to make that happen.
The real de...Continue Reading
Google Search, An Important Stop On The Customer Journey
Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.
Stages of the buying process
1. Raises awareness
At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...Continue Reading
How To Optimise Google My Business
If you want your business's website to get higher rankings in local search, improve its click-through-rate, and promote your products or services more efficiently, one free and effective tool that you should utilise is Google My Business or GMB.
One key reason why you should invest ample resources toward GMB is the increase in mobile search which translates to traffic opportunities, especially for competitive searches.
How can your busi... Continue Reading
Are Meta Tags Still Important on Your Website?
The SEO landscape is constantly changing and evolving. As such, some tactics and assets that were once considered valuable and helpful in boosting a website's SEO ranks, have either lost prominence or have been ditched in favour of other tactics.
If you are new to SEO, one of the key things that you may be wondering is whether meta tags are still relevant.
What are meta tags?
All the work involved in search engine optimisation can be classified into two groups: coding and context. Meta tags belong to the former.
Meta tags refer to the...Continue Reading
Are We Paying Attention to Our Google Analytics Bounce Rate?
So we finally got the attention of our target customer. Perhaps they saw our site from search results, or they got intrigued with an offer we made on social media, or someone referred our business. Whatever the reason, the important thing now is they’re heading off to our website. They came, they saw… but now they’re clicking the exit button.
What made them leave? They took the time to visit, so there’s a good chance that we may have a product, service or solution that they are looking for. But instead of further exploring (to get to know the business and hopefully take ou...Continue Reading