Guest blogging or guest posting is one powerful tool used by successful online marketers to drive traffic to a website and increase a brand's audience.

But what exactly is guest posting and how can it help increase your brand's audience?

Guest posting is putting content on another blog. It can work either way — you post your content on a popular and related blog, or you invite a popular blogger to post on your own website.

Guest blogging can be used in different ways. First, it can help build your authority on a particular subject. For example, if you are a p...

Today's businesses have a wider range of networking, marketing tools and opportunities at their disposal. In much earlier times, consumers could only learn about new brands or new products and services from conventional media sources: newspapers, magazines, radio, TV commercials, and printed advertisements like posters and billboards.

On top of these, they could also visit the brand's physical store, or any other brick-and-mortar establishment that carries their products, to actually talk to their sales representatives and find out more about (or finally experienc...

Smartphones were pretty much invented to provide us with pocket computers. They make calls, but that capability is practically an afterthought. They’re all about all the other features that make your life more efficient.

As efficient as smartphones are, there’s still room for improvement and enhancement. This is where apps come in. There are some really fantastic productivity apps out there that professionals and business owners can use to boost performance and efficacy. What are the best ones that you can get for free?

• CloudMagic Email – This is free but w...
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If you have quite an artistic business (like if you are involved in fashion or you belong to the food industry), Instagram is the perfect social media site to use because you can easily entice people with beautiful images of your products. But what if your business is a “boring” one — your products are quite neutral and minimally striking, image-wise?

I should say that I consider DigiEnable to be one of those businesses, outside of photos of happy smiley people on one of our training courses, pictures of us sat at computers developing content just doesn’t appeal to that m...

If you own a business and are considering taking that business online, it's always worth trialling your store before heavily investing.

There is no doubt in my mind that third party online selling platforms like eBay and Amazon have greatly benefited countless enterprising individuals across the world. But whether someone currently owns a brick-and-mortar store and is looking to expand their customer base, or they are thinking of beginning to sell products online, the pros and cons of all available options ...

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Podcast Highlights

1.19 – How I ended up working in the Digital Sector
5.20 – How the public sector gave me an advantage in business
7.40 – Self-belief is essential in business
9.00 – Getting the right support and accountability
10.40 – Outsource the tasks which aren’t the best...

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Are you looking for a Search Engine Strategy for your business? I should probably start this blog with a disclaimer, DigiEnable sells Organic SEO services. Why? Because we believe it’s the best way for a business to keep fresh leads coming into their website, long term. However, if you’re looking for quick results or marketing a short term project, Pay Per Click (PPC) may be a much better solution.

The online marketplace has been around for some time now, and has moved beyond be...

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Podcast Highlights

3.00 - What is Gamification?

6.02 - Why Game Psychology is now engrained in Business.

8.10 - Gamification is globally applicable

13.20 - Gamification applies to staff and customers

14.10 - Applying Gamification to SME's through challenges

18.50 - Positive Feedback make...

Head to your local café and you’ll surely find several people with their phones and laptops running, taking care of work while relaxing and having a coffee. Most think they’re just freeloaders who are too cheap to have their own Internet connection installed at home (well, that may be partly the reason), but doing work at a coffee shop or café is actually a fantastic way to get a lot done.

Café, coffee, work— it’s a great combination for productivity. A café is a great place to get work done because it presents a conducive environment for brain activi...

When you have a website for your business, one goal should take precedence over all else: appearing on page one of Google's search engine results pages (and the higher, the better).

The distinction "Number One" has always had a major significance, it means clinching the top spot, being the best, coming in first place ahead of the competition, becoming the undisputed leader—all positive associations that help build impressive reputations and denote excellence (except, of course, in things like Most Wanted lists but we won’t be going there).

A high ranking means that a...