The Importance of Voice Search for Local SEO
The Importance of Voice Search for Local SEO
Voice search has long been thought of as the new form of organic SEO. In fact, by 2022, commercial voice sales are expected to rise to $40 billion, which is up from the $1.8 billion recorded in 2017.
It will have a range of uses, but for now, its main use is in the world of search. Google Voice Search is pioneering it, but we also have Amazon Echo and Siri as close competitors.
So why is voice search so importan...Continue Reading
How To Force Google to Visit Your Website
Google Web Crawler is the tool used by Google to crawl websites and to rank them. All sites get crawled eventually, but you can increase the frequency in which your website gets crawled.
Google doesn’t really reveal how web crawler works or provide data on how often they crawl websites. But research and hints from the up-above cloud, means that we know a few things about how you can force Google to crawl your website.
Why Your Website Needs to Be Crawled
Your websi...Continue Reading
Inbound Vs. Outbound Marketing – Which Is Best For Your Business?
In the past, businesses would have just three options for promoting their brand or products: radio, TV, or print adverts. Today, companies also need to utilise another platform to market their brand: the Internet.
Inbound and Outbound Marketing
When it comes to online or Internet marketing, there are two options you can choose from: inbound and outbound.
Inbound marketing, also known as permission marketing, uses techniques and strategies that allow customers to know about a particular business. They usually come in the form ...Continue Reading
Chorley Through and Thru! DigiEnable supports Chorley FC
As you might have gathered if you've followed any of our social media, Liz and Darren are keen fans of trying different sports out (attending and watching them that is), and with the spirit of supporting local, they snapped up the opportunity to get involved in the "Hottest Ticket in Town" campaign.
"Local" to DigiEnable, is Chorley and the North West of England, so something we can get behind, but also support and attend locally too is fantastic! Being able to support Chorley Football Club's Hottest Ticket campaign is great. Pretty much any business, however small c...Continue Reading
GDPR Made Easier
The topic on everyone’s mind at the moment, and a conversation at most business events is GDPR.
The General Data Protection Regulation comes into effect on the 25th May 2018. You can read the full official document at https://gdpr-info.eu or read on for an overview.
We’ve found there’s lots of miss-information and scare-mongering that is making a lot of people and businesses worry more than they should.
GDPR is important, and shouldn’t be taken lightly, but it doesn’t...Continue Reading
SEO Should Complement, Not Compete With Other Marketing Initiatives
When it comes to online marketing, it’s crucial to make every effort work seamlessly with everything else. So, when you think about SEO, you should think of it as a part of a whole rather than something that can hinder your other marketing efforts. It shouldn’t compete with your AdWords or your PPC, and it certainly shouldn’t compete with your content marketing.
Think of the example of building a house, you’ll not just want walls, you’ll also need windows, doors, furnishings and a team of people to work together to make that happen.
The real de...Continue Reading
Press Coverage for DigiEnable - Tech isn't just for men and geeks
Recently we were listed in the Female Founders 101 list for the work we do. That was brilliant! We don't often shout about what we do, so when we get into awards, lists, or the press, we feel really honoured to be involved and included!
The female founders list covered some amazing founders and co-founders who are out in the technology industry doing positive, productive work, so to be included alongside these women, (some that I've been in awe of for years) is personally a great achievement.
Following this we had the fab opportunity of being interviewed by s...Continue Reading
5 Year Celebrations with Famous Cartoonist for Dementia Charity Chorley
Google Search, An Important Stop On The Customer Journey
Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.
Stages of the buying process
1. Raises awareness
At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...Continue Reading
The Growing Importance Of Voice Search For Businesses Today
Asking Siri, Alexa, or OK Google questions today is practically part of everyone’s daily life. You don’t have to open a search engine and type your question or some keywords to get the information you’re looking for. By directly talking to your smartphone or other gadgets, you’ll get a quick response to your query.
Voice search allows searchers to make voice command search queries through the use of speech recognition technology. When a query is received, search engines will return a direct answer and show a list of results. Search engines will come up with responses by ma...Continue Reading