Numerous studies have been conducted on the behavior of consumers. Much of the studies revealed that a vital part of the customer journey involves conducting online research. Let’s look into how Google search has impacted much of the online buying process for consumers.

Stages of the buying process

1. Raises awareness

At the first stage of the buyer’s journey, your potential consumer realises a want or need for a specific product or services. They come to Google to get a better understanding of what they want or need. F...

Asking Siri, Alexa, or OK Google questions today is practically part of everyone’s daily life. You don’t have to open a search engine and type your question or some keywords to get the information you’re looking for. By directly talking to your smartphone or other gadgets, you’ll get a quick response to your query.

Voice search allows searchers to make voice command search queries through the use of speech recognition technology. When a query is received, search engines will return a direct answer and show a list of results. Search engines will come up with responses by ma...

It’s a scary fact that almost half of the businesses currently trading in the UK don’t currently have a website, or even an online presence. Many of these are sole traders, or businesses who don’t feel the internet is relevant to their line of work, but they couldn’t be more wrong.

Over 97% of internet users search for businesses online

It’s almost instinctive now that when we’re looking for a new product or service, our first stop is Google. In most cases, we are nowhere near choosing a supplier at this stage and will just search for vague �...

Do you carry a smart device in your pocket or bag pretty much all day everyday? Then you could be using this vital tool to help with your marketing and digital storytelling for your business or organisation!

A smart phone or tablet can help you take photos, videos, edit them, add text, make them look all shiny and engaging and share with your clients, customers, supporters and the world. Awesome hey?! But you might need a bit of a hand getting those images as good as possible, with the tech you have to hand. Here’s where we can help.

D...

Search engine optimisation or SEO is a broad and notoriously technical topic. Even people who have been working in the industry for years can still have difficulty understanding some aspects. Assuming that a non-technical individual will comprehend the ins and outs of SEO is like expecting a newborn to speak a language fluently.

It takes time to understand any technical topic. When it comes to SEO, you might need to get creative and dig deep for ideas you can use to explain the concepts. Here are a few ideas that we hope will help you, and others you talk to

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