On The Web
A course designed to get people on to the internet with little or no experience. Learn how to stay safe online while getting everything you want from the web.
Writing For The Web
Writing For The Web is a one day course which walks you through the process of structuring your content for publishing online. Learn about the different styles and etiquette you should employ when using different social media sites, and how SEO (Search Engine Optimisation) works, and how it can work for you.
SEO vs. SMO. What’s The Difference?
Actually, these terms aren’t in competition, they should work hand in hand. Search Engine Optimisation and Social Media Optimisation are key to successful and fruitful online engagement. Find out how to get your content shared, not only raising your profile but making you the “go to person” in your area of expertise.
Effective Blogging And Engaging Your Audience
Blogs are a great way to engage with your audience. They can be used to raise awareness of your brand, build a network or even get feedback on you service. Most blogs don’t get read, either because they are poorly written, or worse poorly publicised. This one day course will take you through the construction of a successful blog, promotional methods and how to make blogging a habit rather than a chore.
Maximising Your Online Presence
This course provides a great opportunity for those who are just starting out with their online promotions and want to know more, and for those who already have an online presence but aren’t seeing results. This workshop covers how to manage your online reputation; helps you get to grips with social media, mobile and location based services; looks at your conversations and communications online and how they connect with the offline (real) world.
Understanding Web Analytics
This course takes you through the world of analytics in detail, focusing on increasing your understanding and ability to use analytics tools and interpret data in order to promote your work more effectively and to a wider audience online. It will focus on free Google analytics, but include other online resources available.
Introduction to Email Marketing
This course shows you how to plan and deliver email marketing campaigns that are effective and engaging to your target audience, how to get better open rates and the legalities you need to know to keep off the grey/black lists.